This project was about creating a visual brand for the 2022 Design Thesis Exhibition at Mason Gross School of the Arts. The goal was to capture the graduating class's desire to make a lasting impact at the university and beyond, reflecting their hopes and the limited time they had left before graduation. As a visual branding team member, I helped develop the brand to be used cohesively across various platforms (i.e. website, social media graphics, print materials, exhibition wayfinding, etc.,) ensuring a unified and connected experience.
As a class, we chose the thesis title "by the way..." as a nod to the acronym "btw," a common shorthand used online. It also reflects our generation, known as "digital natives."
FINAL LOGO
SAFE ZONE
INITIAL STUDIES
To maintain the identity's connection to texting, we asked everyone to select imagery representing their thesis project and created custom emojis for each person.
Art Direction: McKenna Klein, Sebastian Lijo
Identity Design: Yogini Borgaonkar, Merna Ahmed, Isabella Velasco, Natalie Zurek
Exhibition Design (Display): Kirsten Maiwaldt, Jaylen Ross, Katelyn Moro, Jeff Sorge
Exhibition Design (Emphemera & Signage): Marta Lystvak, Mila Cloidt, Josie Turner
Website (Development): Michael Berliner, Wendy Kim, Rohini Chatterjee
Website (Content): Kermina Tadros, Ayoub Elannani
Social Media Graphics: Lauren Cuzzola, Hana Iqbal